Mission Statement

Manufacturing Division

To excel as the leading steel producer in the region, operating the best performing blast furnace and electric arc furnace in Southeast Asia, producing products of the highest quality at the most competitive prices:-

  • To invest in technology to increase productivity, lower costs and enhance profitability
  • To manufacture to internationally-acclaimed quality, environmental and product certified standards
  • To produce engineering grade of steel products at the most competitive cost
  • To expand the Group’s operational presence across Southeast Asia

Trading Division

To rank as the leading regional steel player trading a broad range of high quality steel products:-

  • To be positioned first in the Malaysian market as the most preferred stockist and supplier
  • To field a dedicated and resourceful sales and marketing team delivering exceptional service to customers
  • To extend downstream services to create more value in the steel industry
  • To expand the Group’s market presence in Southeast Asia through effective business collaboration with partners and associates, creating a comprehensive distribution network